ROUND ONE - COST
When it comes to affordability drugstore is an obvious win. In the UK L'Oreal's Infallible 24h Lip Colour price stands at £9.99. Alternatively, Jeffree Star's Velour Liquid Lipsticks are harder to find in the UK. Luckily, I discovered the website www.cocktailcosmetics.co.uk that have some American must-haves. On this site, the velour liquid lipsticks cost £14.00 with a £3.95 postage rate. This is a factor to take in when deciding on which one to get.ROUND TWO - PACKAGING
Both drugstore and high-end's packagings are very sturdy. However, the shape is very different. From L'Oreal's squared off edges compared with Jeffree Star's cylinder features to the sophisticated black of L'Oreal compared with Jeffree Star's chic rose gold. When it comes to travel friendliness, Jeffree Star's pocket size is a plus. L'Oreal is a bit too long to be travel-friendly yet its thinness means it must be able to fit in certain makeup bags - even if squeezed in.
The liquid lipsticks both have a doe foot applicator which makes applying it much easier. Yet Jeffree Star's applicator is more unusual as it is more curved and flexible making the application process, even more, easy and is very lip hugging. The lip balm of L'Oreal's liquid lipstick is the perfect shape for lips.
ROUND THREE - MORALITY
L'Oreal are no longer testing on animals however, one thing to take into account is that there is an exception if regulatory authorities demanded it for safety or regulatory purposes. In comparison, Jeffree Star's products are 100% vegan and cruelty-free.ROUND FOUR - PIGMENT
Both brands are extremely pigmented. One thing to take into account about liquid lipsticks, in general, is that they are almost always matte. This is a massive bonus for me due to my love for matte, yet this is not the same for everyone.
Posh Spice: A 90's nude shade with tones of browns and greys in it.
Invincible Sable: A mix between the shades of taupe and rose nude.
RedRum: A true blue red.
Red Infallible: A red with a hint of orange making it brighter.
ROUND FIVE - WEAR TIME
L'Oreal's Infallible 24h Lip Colour is defiantly infallible. After five hours of wear and breakfast and lunch, the liquid lipstick had stayed put. It faded slightly in the inner rim which took seconds to reapply and was not a problem in the slightest.As for Jeffree Star's Velour Liquid Lipsticks, it is also super long wearing. One minuscule problem I found was addressed on the box it came in where it stated to 'Avoid food with oil... and no making out, kisses are ok!' With the experience of both, I discovered that this is a tip not to ignore.
ROUND SIX - COMFORT
Drugstore brand L'Oreal have crafted the liquid lipstick to be a part of a handy lip duo with a lip balm. And with great reason as I found out! In a rush, I didn't want to waste valuable minutes waiting for it to dry so I could use the lip balm. Once out the door, I found my lips sticking together as the liquid lipstick almost formed as a glue. Nonetheless, with the lip balm, it is only slightly drying. Most of the time I managed to forget about it which is a plus.The Jeffree Star Velour Liquid Lipsticks although slightly drying are super comfy. Yet due to the fact it is slightly high maintenance, it is slightly uncomfortable. This is defiantly not going to stop me wearing these and purchasing more as they are amazing.
RESULTS
Both L'Oreal's Infallible 24h Lip Colour and Jeffree Star's Velour Liquid Lipsticks are great quality and are correct when they claim to last hours. They are great purchases and would recommend both. Just depends on the colours and price that you wish.
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